Toy Cars Insurance Advertising Campaign
“People take care of their toys” is something Louise Hagerty told us from the beginning – a quote which highlights the foundation the Hagerty brand and business are built on. Our Toy Cars insurance advertising campaign captures the inspiration of our founder and communicates the details of our insurance product value propositions with a signature Hagerty twinkle-in-the-eye concept that is compelling and informative. The creative team develops these spots in-house, from script to storyboard, set design and prop fabrication, to filming and finishing for broadcast.
Cars make magic happen
Safe to say, Santa is a car guy… This annual member touchpoint was written and developed by our team with the objective to keep the Hagerty brand top of mind while spreading some light-hearted, car-centric Christmas cheer.
Detroit Concours Identity
The creative team developed and launched the Detroit Concours identity as an evolution of our stewardship of the former Concours of America in 2022, extending the modern, bold and authentically Detroit look and feel to a suite of marketing, apparel and experiential design elements.
This is Detroit
Escape Campaign
The creative team developed this campaign based on research into the state of car culture and our brand awareness and fit in the market through our annual enthusiast survey, case studies and focus group ideation with our internal subject matter experts to produce a suite of communications highlighting the joy of escape that car lovers find behind the wheel, validating and connecting with our community at an emotional level.
Hagerty Garage + Social
Creative developed the approach, style guides and twinkle-in-the-eye details to brand the internal and external spaces of our Garage + Social locations across the country to create a consistently sophisticated, welcoming and undeniably automotive atmosphere. From Pantone to paint swatch conversions, architectural and design layouts and intentional use of texture, contrast and messaging moments, our club houses provide wall-to-wall immersive brand experience.
