Creative wins 3 ADDYs in the 2025 American Advertising Awards for Toy Cars campaign

Videos from our Toy Car insurance ad campaign developed over the last year were recognized in the 2025 American Advertising Awards, hosted by AAF Northern Michigan, winning 3 ADDYs in Film, Video & Sound for Television and Internet - Gold, Silver and Judges Choice! The campaign went on to compete at the district level which includes agency submissions from all of Michigan, Illinois and Indiana and won Gold there as well.

These videos have been incredibly fun to develop, utilizing our twinkle-in-the-eye brand personality to highlight the details of our insurance value propositions in a way that is entertaining and informative. A huge thank you to everyone on the creative team and in marketing who brainstormed and supported the work, in addition to the project team below:

Script, storyboard and direction: Brandon Johnson
Videography, lighting, audio, graphics and editing: Matthew Dayton
Set, wardrobe, props and typography design: Ben Rebant + Tarra Warnes
Still photography: Ben Rebant + Kayla Keenan
Multichannel campaign creative strategy: Angela Wakeham + Tarra Warnes
Project management: Monica Cotturone
Talent (our mysterious figure): Kyle Smith